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TravelTainment acquires German online marketing firm
TravelTainment has decided to acquire Bonn, Germany-based online marketing company Pixell. TravelTainment stated the product portfolios of two companies complement each other. Pixell Travel Suite functionality provides automatic distribution of relevantmore
Kraft Foods (KFT) Takes Delivery of 2,500 Ford (F) Fusions for Sales Staff
For Kraft Foods (NYSE: KFT)the 2010 Ford (NYSE: F) Fusion has proven to be an ideal solution in helping to reduce fuel use and C02 emissions for 2,500 members of the company's national sales staff. Kraft Foods has worked with Ford to meet its sales fleetmore
Diet Coke fashion-themed TV spot kicks off major brand campaign
LONDON - Coca-Cola is to launch the latest TV ad for its Diet Coke brand this Sunday (14 March), introducing the new strap line 'Love it light' on screen.more
G2UK names Tim Hipperson group CEO
Integrated agency G2 UK has appointed former RMG Connect chief executive Tim Hipperson as UK group CEO. Hipperson?s appointment marks his return to WPP Group after he left RMG Connect in 2009, following its merger into JWT, an initiative successfullymore
Orbitz's Creative Biz Travels to BBDO
Omnicom Group's BBDO has added creative chores for online travel service Orbitz following a review, the company has confirmed. 'In BBDO, Orbitz has chosen a partner that is an award winning agency across all forms of marketing communications,' Orbitzmore
Npower partners with 2018 World Cup bid
The brand has set up a dedicated microsite, www.npower.com/backthebid, which includes a link to a petition consumers can sign to register their support for the bid. Giuseppe Di Vita, managing director of npower retail markets, said: 'We found that 82% ofmore
John Lewis profits up 20% following 'year of profound change'
Charlie Mayfield, chairman at the John Lewis Partnership, said that the organisation had benefited from its investment activities, particularly through new stores. He said: 'This was a year of profound change across the partnership and the resilience andmore
Caffrey's reduces ABV and launches brand campaign
The move is being supported by a new brand campaign, which positions the product as 'everything you could wish for'.A series of print ads will feature an image of a pint of Caffrey's with three candles on top, to help represent the 3.8% ABV. The imagemore
Automotive Green Franchises Hit Chicago With Viral Web Marketing And Web 2.0
Detailxperts uses viral marketing to spread the word about its popular green technology franchise.more
Assetlink Positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)
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ABI Research debuts Mobile Marketing Strategies research service
Because mobile marketing is growing exponentially and advertisers can no longer afford to ignore this medium as a way to reach customers, new ABI Research practice director Neil Strother has introduced “Mobile Marketing Strategies.” The Mobilemore
Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers
Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, reinforced its market leadership by announcing that its small-to-medium business (SMB) practice serves 400 current SMB clientsmore
Kitcatt Nohr picks up Visit Wales DM account
LONDON - Visit Wales has appointed to handle its DM account. The agency picked up the business after a pitch against Rapier and CMW. The process was led by Wieden & Kennedy, the tourist board's above-the-line agency, and Roger Pride, Visit Wales'more
Telx Appoints Brad Hokamp as Chief Marketing Officer
Telx(R), the leading interconnection and colocation provider in strategic North American markets, today announced that it has named Brad Hokamp its new chief marketing officer. Hokamp brings more than 25 years of sales and marketing experience in themore
TRAVELCLICK® Delivers Global Sales Support and Marketing Services with Launch of Global Hotel Services
TRAVELCLICK, the market leader in hotel e-commerce solutions, today announced that it is launching Global Hotel Services (GHS), comprehensive sales and marketing support services covering corporate, consortia, and Meetings, Incentives, Conferences andmore
Assetlink Positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)
Assetlink Corporation, today announced that it has been positioned in the "Leaders" quadrant in Gartner's Magic Quadrant for Marketing Resource Management report, by Kimberly Collins, author and Managing Vice President at Gartner, released February 19,more
The Economist seeks agency for DM business
LONDON - The Economist is looking for an agency to handle its direct marketing account. The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recentmore
Kitcatt Nohr picks up Visit Wales DM account
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account.more
Ruby wins Glenfiddich DM and digital tasks
LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.more
Roster agencies on alert as Philadelphia calls DM pitch
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its Philadelphia soft cheese range.more
The benefits of taking fashion e-tail international
Cross-border e-commerce has proven to be hugely successful for online fashion retailer ASOS. Launched ten years ago, ASOS (As Seen On Screen) now sells to 150 countries. From France to Fiji and from Ireland to Iran, ASOS reports having 2.9 millionmore
New brand identity for Glasgow 2014
A new brand identity for the Glasgow 2014 Commonwealth Games has been unveiled in a bid to generate increased revenue through sponsorship. Launched at the city's Clyde Auditorium, which is scheduled to host weightlifting events during the Games, themore
Canfor Pulp Names Sean Curran VP Sales and Marketing
- Canfor Pulp Income Fund has appointed Sean Curran as vice president, Sales and Marketing, Canfor Pulp Holding Inc., the general partner of Canfor Pulp Limited Partnership (CPLP), effective May 1, 2010. Curran joined CPLP in April, 2003 as Director,more
Video Adds Power to Milwaukee Electric Tools E-mail Marketing
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing. To reach its audiencemore
Internet is indispensable when it comes to local shopping
Small wonder that new local web tools are appearing with increasing frequency. Just yesterday, Foursquare joined the fray , offering local analytics tools to merchants. Full results of the survey are not yet available, but some interesting data pointsmore
Some newspapers may hate search engines, but they love SEO spam
71176 1 2 html Violet Blue, who used to be the Chronicle's sex columnist, discusses what she discovered on her not-so-safe-for-work blog: My Google search results did not return my column?s original archive, as it always had in the past. Insteadmore
CPM Marketing Group Honored with 3 SIAA Awards for Healthcare Marketing Campaigns
CPM Marketing Group : (CPM), the market leader for healthcare customer relationship management : (CRM) and strategic marketing solutions, announced today three separate honors in the 7th annual Service Industry Advertising Awards (SIAA) for healthcaremore