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TravelTainment acquires German online marketing firm

TravelTainment has decided to acquire Bonn, Germany-based online marketing company Pixell. TravelTainment stated the product portfolios of two companies complement each other. Pixell Travel Suite functionality provides automatic distribution of relevant
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Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers

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Kraft Foods (KFT) Takes Delivery of 2,500 Ford (F) Fusions for Sales Staff

For Kraft Foods (NYSE: KFT)the 2010 Ford (NYSE: F) Fusion has proven to be an ideal solution in helping to reduce fuel use and C02 emissions for 2,500 members of the company's national sales staff. Kraft Foods has worked with Ford to meet its sales fleet
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Diet Coke fashion-themed TV spot kicks off major brand campaign

LONDON - Coca-Cola is to launch the latest TV ad for its Diet Coke brand this Sunday (14 March), introducing the new strap line 'Love it light' on screen.
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G2UK names Tim Hipperson group CEO

Integrated agency G2 UK has appointed former RMG Connect chief executive Tim Hipperson as UK group CEO. Hipperson?s appointment marks his return to WPP Group after he left RMG Connect in 2009, following its merger into JWT, an initiative successfully
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Orbitz's Creative Biz Travels to BBDO

Omnicom Group's BBDO has added creative chores for online travel service Orbitz following a review, the company has confirmed. 'In BBDO, Orbitz has chosen a partner that is an award winning agency across all forms of marketing communications,' Orbitz
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Npower partners with 2018 World Cup bid

The brand has set up a dedicated microsite, www.npower.com/backthebid, which includes a link to a petition consumers can sign to register their support for the bid. Giuseppe Di Vita, managing director of npower retail markets, said: 'We found that 82% of
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John Lewis profits up 20% following 'year of profound change'

Charlie Mayfield, chairman at the John Lewis Partnership, said that the organisation had benefited from its investment activities, particularly through new stores. He said: 'This was a year of profound change across the partnership and the resilience and
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Caffrey's reduces ABV and launches brand campaign

The move is being supported by a new brand campaign, which positions the product as 'everything you could wish for'.A series of print ads will feature an image of a pint of Caffrey's with three candles on top, to help represent the 3.8% ABV. The image
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Automotive Green Franchises Hit Chicago With Viral Web Marketing And Web 2.0

Detailxperts uses viral marketing to spread the word about its popular green technology franchise.
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Assetlink Positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)

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ABI Research debuts Mobile Marketing Strategies research service

Because mobile marketing is growing exponentially and advertisers can no longer afford to ignore this medium as a way to reach customers, new ABI Research practice director Neil Strother has introduced “Mobile Marketing Strategies.” The Mobile
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Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, reinforced its market leadership by announcing that its small-to-medium business (SMB) practice serves 400 current SMB clients
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Senior marketing director quits Skandia for teaching course

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Kitcatt Nohr picks up Visit Wales DM account

LONDON - Visit Wales has appointed to handle its DM account. The agency picked up the business after a pitch against Rapier and CMW. The process was led by Wieden & Kennedy, the tourist board's above-the-line agency, and Roger Pride, Visit Wales'
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Telx Appoints Brad Hokamp as Chief Marketing Officer

Telx(R), the leading interconnection and colocation provider in strategic North American markets, today announced that it has named Brad Hokamp its new chief marketing officer. Hokamp brings more than 25 years of sales and marketing experience in the
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TRAVELCLICK® Delivers Global Sales Support and Marketing Services with Launch of Global Hotel Services

TRAVELCLICK, the market leader in hotel e-commerce solutions, today announced that it is launching Global Hotel Services (GHS), comprehensive sales and marketing support services covering corporate, consortia, and Meetings, Incentives, Conferences and
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Assetlink Positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)

Assetlink Corporation, today announced that it has been positioned in the "Leaders" quadrant in Gartner's Magic Quadrant for Marketing Resource Management report, by Kimberly Collins, author and Managing Vice President at Gartner, released February 19,
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The Economist seeks agency for DM business

LONDON - The Economist is looking for an agency to handle its direct marketing account. The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent
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Kitcatt Nohr picks up Visit Wales DM account

LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account.
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Ruby wins Glenfiddich DM and digital tasks

LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.
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Roster agencies on alert as Philadelphia calls DM pitch

LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its Philadelphia soft cheese range.
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The benefits of taking fashion e-tail international

Cross-border e-commerce has proven to be hugely successful for online fashion retailer ASOS. Launched ten years ago, ASOS (As Seen On Screen) now sells to 150 countries. From France to Fiji and from Ireland to Iran, ASOS reports having 2.9 million
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New brand identity for Glasgow 2014

A new brand identity for the Glasgow 2014 Commonwealth Games has been unveiled in a bid to generate increased revenue through sponsorship. Launched at the city's Clyde Auditorium, which is scheduled to host weightlifting events during the Games, the
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Canfor Pulp Names Sean Curran VP Sales and Marketing

- Canfor Pulp Income Fund has appointed Sean Curran as vice president, Sales and Marketing, Canfor Pulp Holding Inc., the general partner of Canfor Pulp Limited Partnership (CPLP), effective May 1, 2010. Curran joined CPLP in April, 2003 as Director,
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Video Adds Power to Milwaukee Electric Tools E-mail Marketing

By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing. To reach its audience
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Stagnito acquires Nielsen Business Medias retail food group

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Internet is indispensable when it comes to local shopping

Small wonder that new local web tools are appearing with increasing frequency. Just yesterday, Foursquare joined the fray , offering local analytics tools to merchants. Full results of the survey are not yet available, but some interesting data points
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Some newspapers may hate search engines, but they love SEO spam

71176 1 2 html Violet Blue, who used to be the Chronicle's sex columnist, discusses what she discovered on her not-so-safe-for-work blog: My Google search results did not return my column?s original archive, as it always had in the past. Instead
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CPM Marketing Group Honored with 3 SIAA Awards for Healthcare Marketing Campaigns

CPM Marketing Group : (CPM), the market leader for healthcare customer relationship management : (CRM) and strategic marketing solutions, announced today three separate honors in the 7th annual Service Industry Advertising Awards (SIAA) for healthcare
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